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Saturday, September 2 • 10:00am - 11:00am
E & M Conference (Track 2 & 4) Q&A: The Evolution of Chicano Music in East Los Angeles

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Xocoyotzin Herrera, California State University Northridge professor and musician, talks to Joanne Ledesma about how growing up in San Gabriel afforded her the opportunity to see the emergence of iconic Chicano acts The Storytellers, The Premiers, El Chicano and Oingo Boingo and launced her own amazing career as a music executive.

avatar for Xocoyotzin Herrera

Xocoyotzin Herrera

Chicano Studies Professor, Ethnomusicologist, Musician, California State University Northridge
Xocoyotzin Herrera is an ethnomusicologist who specializes in traditional Mexican music and teaches in the Department of Chicano Studies at California State University Northridge. A multi-instrumentalist, in addition he is a harpist and lead vocalist of the internationally renowned... Read More →


Joanne Ledesma

Music Marketing and Consulting, Ledesma Music
Joanne Ledesma music roots stem from growing up in the barrio on the outskirts of EastLos Angeles. Her tiny neighborhood (San Gabriel) produced several Chicano acts inthe 50’s, 60’s 70’s & 80s (The Storytellers, The Premiers, El Chicano and Oingo Boingo). Those musicians are... Read More →

Saturday September 2, 2017 10:00am - 11:00am PDT
Hilton Long Beach Hotel