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Long Beach Indie International Film, Media and Music Festival has ended
avatar for Fuzzy West

Fuzzy West

PRIORITY Records
General Manager
Fuzzy West is a music industry veteran, with 24 years of music promotion & radio experience. He began his journey back in 1992 working as a sound man for revered alternative rap group The Pharcyde, during their promotional tour for classic debut album “Bizarre Ride II the Pharcyde”. At this same time, West entered a sturdy friendship with soon-to-be iconic radio personality, Big Boy (who was working security for The Pharcyde).

In 1994, West handled street promotions for Bad Boy, Wild Pitch, Pay Day, Relativity and Warner Bros Records. Later that same year, he climbed to Pay Day’s National Director of Promotions working projects from Jeru The Damaja, Showbiz & AG and Group Home.

A year later, West became Warner Bros. Records’ Co-National Rap Director of Promotions, working with recording talents such as Bush Babees, The D.O.C., RBX and Chino XL.

After a two-year stint at Warner Bros Records, West joined L.A. radio station (KPWR) “Power 106” in as their part-time overnight on-air talent. Soon after, he moved forward to co-hosting “Friday Night Flavas with The Baker Boys and Mr. Choc”.

In 1999, West joined Power 106’s Big Boy’s Neighborhood Morning Show as an on-air sidekick.  He then became the show coordinator, focusing on booking guest celebrity & artist interviews, collaborating suggestions for show content along with still making occasional on-air appearances.  

2010 is when West worked artist relations for Stampede Management organizing events directly working with Stampede recording artists and producers such as Snoop Dogg, DJ Quik, Xzibit, YG and Murs, to name a few. Fellow Compton native, Dr. Dre, then personally recruited Fuzzy to oversee and be the Director of the Pharmacy.

In 2015 Fuzzy set up roots as the Music Director of Real 92.3 LA’s Hip Hop ‘N R&B while actively contributing to Big Boy’s morning show at the same station.

For the past year, Fuzzy has been leading the newly revamped PRIORITY distribution as General Manager. His strong relationships helped the company sign some of their most successful artists.

 

My Speakers Sessions

Friday, September 1
 

12:00pm